Sprite (The Coca-Cola Company) wanted to further build their relationship and engagement with Gen Z in an authentic manner. Sprite have previously prioritised their American Hip-Hop audience compared to United Kingdom.

‘Refresh The Mic’ is a Sprite creation which provides rap fans a unique experience through Live UK Rap Sets. Live Sets (as those seen in the 2000/10’s) have become a forgotten piece of UK rap culture. Sprite are bringing these back. We are providing live sets with different locations, different artists, different DJ’s, different freestyles, surprise special guests and truly unique experiences. No Live Set is ever the same.  

Our purpose is to provide UK rap fans with unique and authentic live set experiences and to positively benefit the overall UK rap scene through learning and integrating ourselves into the culture.

D&AD Coca-Cola Brief 2024