I have become really intrigued about branding and how a simple logo can become intertwined with values and a brand’s story. The best example I could think of was Jordan, a ‘Jumpman’ logo which represents so much more than meets the eye.

For this project, I created 7 visual pieces which represent different aspects of the brand. (1. Garment Design, 2. Film, 3. Footwear, 4. Street Culture, 5. Basketball, 6. Music, 7. Sports).

(Project Inspired by Bence Bodnar).

Personal Project (2024)