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New Balance was founded in 1906. In March 2025, New Balance released the 1906A line, which included the ‘Inkwell’ signature colourway. In the last few years New Balance have took a new approach to their brand which has revitalised the brand. New Balance decided to accept that they aren’t perfect and decided to take risks, experiment and embrace their individuality. This resonated with their new audience and the shift in society and fashion trends. When I saw this silhouette of the 1906A, I felt it encapsulated New Balances rebirth. A shoe which was imperfectly perfect.
New Balance 1906A – Advertising and Visual Exploration
Personal Work (2025)
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