“Life is Beautiful”. A ‘Specialized’ X ‘Larry June’ Collaboration. On the 7th February rap artist Larry June released the album “Life is Beautiful”. A rap album which comments on personal growth, Life, responsibilities you face in Life and positivity. Larry June is also an advocate for cycling and its culture. Although they have never officially collaborated, this new Larry June album was the perfect catalyst to ignite a campaign collaboration between Larry and Specialized. A campaign promoting people to live their life. Live. Too Explore. To be their authentic self. To surround yourself with authentic people and to never give up on life’s beauty. All themes present in his album “Life is Beautiful”. 

Life Is Beautiful – Campaign and Advertising Design

Personal Work (2025)