Umbro is a brand from streets of Manchester. People thought two brothers making a sports company in a random northern pub would amount to nothing. Umbro in their history have been counted out numerous times. People recently thought Umbro were finished. But they proved em wrong. For decades many people count out working class northerners. But we always prove em wrong. Sadly, some people are born counted out because of where they come from. Because they are from a council estate in Liverpool, Manchester, Newcastle, anywhere. People are counted out by others before they even have the chance to prove anything. Judged by their background and seen as a certain failure. People are born counted out. Which only leaves them one option. Prove em wrong.

Born Counted Out (Umbro) – Campaign Design and Visual Identity

Personal Work (2025)