Performing a rebrand for We Fight Fraud (WFF) to provide a visual identity more in line with their values and purpose. 

We Fight Fraud “WFF” founded in 2017, they offer a wide range of services from: conferences, advice if you have been a victim of fraud, educational information about fraud prevention and courses for corporate businesses. WFF is an amazing company, but their branding and visual identity is extremely poor. WFF’s branding and overall visual aesthetic looks very unprofessional and non-trusting. This is the absolute complete opposite of what the company’s visual identity should be. We Fight Fraud is a company who wants to ensure trust in their demographic and make ‘victims of fraud/businesses’ feel safe. This rebrand will visually convey their values of being a professional and trusting company.

University 3rd Year Project – Personal Brief